🤑 Want to play a game? Grab a bag of Doritos » strategy

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Periscope case study: Doritos dares viewers to play 'Roulette' live - Digital Brand created a live-streamed game coordinated across Twitter, Vine, and.


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BN55TO644
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New, limited-time Doritos Roulette lets you gamble with your tongue: each bag features the occasional ultra-spicy, hot tortilla chip among the.


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BN55TO644
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Roulette, the latest buzz-worthy line from PepsiCo, practically begs people to challenge friends.


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BN55TO644
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Roulette, the latest buzz-worthy line from PepsiCo, practically begs people to challenge friends.


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PRNewswire/ -- Doritos, one of the flagship brands from PepsiCo's Frito-Lay Store Shelves, Offering Fans The Ultimate Game Of Snacking Chance Using #​DoritosRoulette, fans can play for the opportunity to win various.


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BN55TO644
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New, limited-time Doritos Roulette lets you gamble with your tongue: each bag features the occasional ultra-spicy, hot tortilla chip among the.


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Periscope case study: Doritos dares viewers to play 'Roulette' live - Digital Brand created a live-streamed game coordinated across Twitter, Vine, and.


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"Additionally, including a roulette style game-play aspect to the campaign is valuable because it leverages the immediacy of social media and increases the.


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BN55TO644
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Roulette, the latest buzz-worthy line from PepsiCo, practically begs people to challenge friends.


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games to play with doritos roulette

BN55TO644
Bonus:
Free Spins
Players:
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30 xB
Max cash out:
$ 200

New, limited-time Doritos Roulette lets you gamble with your tongue: each bag features the occasional ultra-spicy, hot tortilla chip among the.


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games to play with doritos roulette

The solution As part of the DoritosRoulette campaign the brand created a live-streamed game coordinated across Twitter, Vine, and Periscope. The challenge format of the campaign entices the male demographic while younger consumers are accessed through the social and mobile platforms. The contest included online games of chance, a live giveaway styled like a gameshow, and many opportunities to win prizes—after tagging at least three social media friends. The results Ultimately, the contest helped create massive exposure for the new product launch. Email Admissions DigitalTrainingAcademy.{/INSERTKEYS}{/PARAGRAPH} The campaign spanned across multiple social media channels with the team game on Twitter, winner announcements on Vine, promo images on social accounts and video advertisements on YouTube. The contestants were chosen at random out of the viewers on Periscope and given prizes depending on where the spinning wheel landed. As part of the DoritosRoulette campaign the brand created a live-streamed game coordinated across Twitter, Vine, and Periscope. {PARAGRAPH}{INSERTKEYS}This case study looks at how the brand used live streaming in a fun way that engaged new fans on Twitter. Whether it is a user discussing the fear of breaking into the chancy bag of Doritos, or posting about its absurdity, it is definitely something that has taken off on social. The chips are coloured the same, meaning biting into the spicy chip will take consumers by surprise, making it the perfect product for Doritos to have fun with on social media and mobile. The product itself is so unique that it has created widespread conversation on social media. Ultimately, the contest helped create massive exposure for the new product launch. First rolled out in Mexico and now available worldwide, Doritos Roulette bags have a combination of traditional nacho cheese chips along with one extremely hot chip per handful.